Wellness in the Roots is a natural approach to medicine, focusing on personalized care plans that restore balance to the body. The branding needed to speak to the natural elements, while retaining geometric forms to encourage a professional look. A leaf is formed by reversing out the stroke of the “W” in “wellness” and the “t” in “roots” is self-referential, with hand-drawn roots reaching out, creating a baseline for the design. This web design allowed me to hone in on responsive design and identifying pain points in web navigation. A recurring client, Wellness in the Roots’ website continually grows and changes along with their practice. Visit wellnessintheroots.com to experience the design.
