Builder aids tech startups in their journey from idea to profitable business. They were seeking branding and a website that was bright and exciting to mimic the energy used with their clients. I developed this logo pulling from the RGB and CMYK color palettes and allowed them to overlap and create new colors, reiterating the idea that Builder fleshes out core ideas into full products and services. The website has bold and quickly digestible sections, ensuring that even a quick visit allows potential customers to gather the information that they need. Builder received a logomark, website, mailer, two social media posts, swag, and a style guide. The breadth of this project allowed me to pursue many avenues of design, from print and swag design to animation and web.
